🎙 “Ajax” released a track for the newcomer’s meeting: Neres and Danilo read a rap in honor of another Brazilian. Spotify Popular Singer Helped – Fever Pitch – Blogs
Editor’s Note: We’re back on the Fever Pitch Sports Situational Marketing Agency blog, where the best case studies from around the world are worth inspiration. We study them together and remind you that us at Fever Pitch it is worth coming for advice, ideas and execution if you also want to break into the feeds of everyone interested in sports (and maybe not interested too). In the meantime, we look at Ajax and dream!
We recently said that it is more and more difficult to surprise newcomers with a presentation every year, and here is an example that this is still possible. We were already amazed at “Lorient”, which threw one newcomer off the plane, and sent another under waterare now impressed with Ajax.
Amsterdamites went even further into culture – they recorded a track, and the players themselves read it out!
Perhaps the main rapper of the team brought the idea or even produced the song Quincy Promes, but he is not in the frame – he did not fit the concept: for the young Brazilian winger, Antoni is performed by his compatriots David Neres and Danilo, and the Dutch singer Sarita holds it all together, she has Brazilian roots. Anthony came from São Paulo, Neres and Danilo were born there, and David traveled to Amsterdam on the same route.
The filling is according to the laws of 2020: there are fragments with beginner skills, flash mob movements, and even fragments from the club tiktok (two vidos with dancing Neres and Danilo have already collected more than a hundred thousand views there).
“Ajax” is not limited to YouTube and tiktok: the track is already available listen also on Spotify… There, by the way, Sarita will collect her own – her songs are listened to 400 thousand times a month. Ajax fans will surely help the statistics, the track really hooks and sticks. On YouTube, he can easily collect several hundred thousand views.
And some football in this mass-culture post:
Anthony signed for 15.75 million euros, six more São Paulo can receive bonuses. The deal was drawn up back in the winter, but the footballer is only moving to the Netherlands now – just in place of the departed Ziyesh.
“He is a creative player who knows how to do everything in attack. It is clear that some footballers will leave our club this summer. We have to be ready for this, so it’s great that we were able to make this transfer, “- explained the purchase of Ajax sports director Mark Overmars.
By the way, Anthony is not the first player for whom Ajax records a song. Daley Blind returned to Amsterdam two years ago. The captain was greeted with the track Daley’s Coming Home (“Daley returns home”). In 2018, with Football’s Coming Home rushing from every iron from the English fans, the announcement looked especially relevant.
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